The streaming platform, which had supported the launch of the brand alongside Markle’s lifestyle series With Love, Meghan, will no longer be involved in the company going forward.
A Netflix spokesperson acknowledged the collaboration and Markle’s vision behind the project. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” the spokesperson said.
Representatives for both Netflix and Markle confirmed that the platform will no longer serve as a partner in the brand. The lifestyle business originally debuted alongside Markle’s Netflix series With Love, Meghan, which focused on cooking, entertaining and home ideas influenced by her life in Montecito, California.
In a statement released by the brand’s spokesperson, the company expressed gratitude for the partnership. “As ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth, and As ever is now ready to stand on its own.”
“We have an exciting year ahead and can’t wait to share more.”